About US

Yellow Story

Yellow Story was created to cut through the noise of an overcrowded beauty market. With too many actives, overlapping categories, and marketing jargon, skincare often feels like a subject you need to study rather than a simple act of care. Many hesitate to begin, while others, even enthusiasts, feel exhausted by complicated routines and products that don’t deliver. Founded by Sarrah, a makeup artist, hairstylist, and trained cosmetic formulator, Yellow Story is a homegrown Indian brand rooted in transparency and care. Every product is formulated and manufactured in small batches at our own home, using toxin-free, paraben free and sulphate-free ingredients, designed to be safe, familiar, and effective. From face washes to hair oils, our formulations are made to be approachable, with easy labels, transparency and cruelty-free values. For us, self-care is more than skincare. It is confidence, comfort, and everyday joy. Inspired by the color yellow, symbolizing happiness, sunshine, and strength, Yellow Story is here to guide you, like a mother would, into rituals that are effortless, inclusive, and uplifting.